{"id":631,"date":"2024-05-16T14:19:26","date_gmt":"2024-05-16T06:19:26","guid":{"rendered":"https:\/\/onehustle.io\/?p=631"},"modified":"2024-05-28T00:19:54","modified_gmt":"2024-05-27T16:19:54","slug":"affiliate-programs-terms","status":"publish","type":"post","link":"https:\/\/onehustle.io\/index.php\/2024\/05\/16\/affiliate-programs-terms\/","title":{"rendered":"\u5e7f\u544a\u8054\u76df\u5e38\u7528\u672f\u8bed"},"content":{"rendered":"\n

\u505a\u8de8\u5883\uff0c\u6211\u4eec\u662f\u4e13\u4e1a\u7684\uff0c\u6587\u672b\u6709\u6211\u4eec\u7684\u9ad8\u7ea7\u53d8\u73b0\u793e\u7fa4, \u6b22\u8fce\u626b\u7801\u52a0\u5165<\/p><\/b>\n

  1. \u4ec0\u4e48\u662fBANNER\uff08\u6a2a\u5e45\u5e7f\u544a\uff09<\/p><\/li><\/ol>

    \u653e\u7f6e\u5728\u7f51\u7ad9\u7684\u9875\u9762\u4e0a\u7528\u4e8e\u8868\u73b0\u5546\u5bb6\u5e7f\u544a\u5185\u5bb9\u7684\u56fe\u7247\uff0c\u901a\u5e38\u5927\u5c0f\u4e3a468*60\u50cf\u7d20\uff0c\u5f80\u5f80\u505a\u6210\u52a8\u753b\u5f62\u5f0f\uff0c\u8fd9\u6837\u66f4\u5177\u6709\u5438\u5f15\u529b\u3002<\/p>

    1. \u4ec0\u4e48\u662fPAGE VIEW\uff08\u7efc\u5408\u6d4f\u89c8\u91cf\uff09<\/p><\/li><\/ol>

      \u7f51\u7ad9\u5404\u7f51\u9875\u88ab\u6d4f\u89c8\u7684\u603b\u6b21\u6570\u3002\u4e00\u4f4d\u8bbf\u5ba2\u6709\u53ef\u80fd\u521b\u9020\u5341\u51e0\u4e2a\u751a\u81f3\u66f4\u591a\u7684PAGEVIEWS<\/p>

      1. \u4ec0\u4e48\u662fIMPRESSIONS\uff08\u5e7f\u544a\u95ea\u73b0\u6b21\u6570\uff09<\/p><\/li>

      2. \u5e7f\u544aBANNER\u51fa\u73b0\u7684\u6b21\u6570\uff0c\u4e00\u822c\u60c5\u51b5\u4e0b\u4e0e\u542b\u6709\u8be5\u5e7f\u544a\u7684\u7f51\u9875\u88ab\u8bbf\u95ee\u7684\u6b21\u6570\u76f8\u540c<\/p><\/li>

      3. \u4ec0\u4e48\u662f CLICKS \uff08\u70b9\u51fb\u6b21\u6570\uff09<\/p><\/li><\/ol>

        \u8bbf\u95ee\u8005\u901a\u8fc7\u70b9\u51fb\u6a2a\u5e45\u5e7f\u544a\u800c\u8bbf\u95ee\u5546\u5bb6\u7684\u7f51\u9875\uff0c\u79f0\u70b9\u51fb\u4e00\u6b21\u3002\u70b9\u51fb\u8fd9\u4e2a\u5e7f\u544a\uff0c\u5373\u8868\u793a\u4ed6\u5bf9\u5e7f\u544a\u5185\u5bb9\u611f\u5174\u8da3\uff0c\u5e0c\u671b\u5f97\u5230\u66f4\u8be6\u7ec6\u7684\u4fe1\u606f\u3002<\/p>

        1. \u4ec0\u4e48\u662f CLICKS RATIO \uff08\u70b9\u51fb\u7387\uff09<\/p><\/li><\/ol>

          \u5982\u679c\u5e7f\u544aBANNER\u7684\u95ea\u73b0\u6b21\u6570\uff08IMPRESSIONS\uff09\u4e3a10000\u6b21\uff0c\u800c\u5176\u70b9\u51fb\u6b21\u6570\uff08CLICKS\uff09\u4e3a300\u6b21\uff0c\u90a3\u4e48\u70b9\u51fb\u7387\u5373\u4e3a3%\u3002 \u76ee\u524d\uff0c\u5e7f\u544a\u7684\u5e73\u5747\u70b9\u51fb\u7387\u4e3a 2% \u3002\u70b9\u51fb\u7387\u53ef\u4ee5\u51c6\u786e\u5730\u53cd\u6620\u5e7f\u544a\u6548\u679c\uff0c \u4e5f\u662f\u7f51\u7edc\u5e7f\u544a\u5438\u5f15\u529b\u7684\u4e00\u4e2a\u6807\u5fd7\u3002<\/p>

          1. \u4ec0\u4e48\u662fFIRST VIEW\uff08\u7b2c\u4e00\u5c4f\uff09<\/p><\/li><\/ol>

            \u662f\u8bfb\u8005\u6d4f\u89c8\u4e00\u4e2a\u7f51\u9875\u65f6\uff0c\u6240\u770b\u5230\u7684\u7b2c\u4e00\u5c4f\uff0c\u8bbf\u95ee\u8005\u4e0d\u7528\u62d6\u52a8\u6eda\u52a8\u6761\u5c31\u53ef\u4ee5\u770b\u5230\uff0c\u6548\u679c\u8f83\u4f73\uff0c\u8fd9\u4e2a\u4f4d\u7f6e\u6761\u53d7\u5230\u7edd\u5927\u591a\u6570\u5ba2\u6237\u7684\u9752\u7750\uff0c\u56e0\u6b64\u4ef7\u683c\u4e5f\u8f83\u9ad8\u3002<\/p>

            1. \u4ec0\u4e48\u662fCPM<\/p><\/li><\/ol>

              CPM\u662fCost P e r Thousand\u7684\u7f29\u5199\uff0c\u5373\u6bcf\u5343\u4eba\u6b21\u8bbf\u95ee\u7684\u6536\u8d39\u6216Banner\u95ea\u73b0\u4e00\u5343\u6b21\u7684\u8d39\u7528\uff0c\u4f8b\u5982\u4e00\u4e2a\u5e7f\u544a Banner \u7684\u62a5\u4ef7\u662f$10\/CPM\uff0c\u610f\u5473\u7740\u6bcf\u4e00\u5343\u4eba\u6b21\u770b\u5230\u8fd9\u4e2aBanner\uff0c\u5c31\u6536\u8d39$10\u3002\u6309CPM\u6536\u8d39\u5df2\u7ecf\u6210\u4e3a\u7f51\u7edc\u5e7f\u544a\u7684\u60ef\u4f8b\u3002<\/p>

              1. \u4e3a\u4ec0\u4e48\u4e0d\u6309\u70b9\u51fb\u5e7f\u544aBanner\u7684\u6b21\u6570\u6765\u6536\u8d39\u6309\u70b9\u51fb\u5e7f\u544aBanner\u7684\u6b21\u6570\u6765\u6536\u8d39\uff0c\u5728\u56fd\u9645\u4e0a\u5f88\u5c11\u91c7\u7528\u3002\u56e0\u4e3a\u7f51\u9875\u8bbf\u5ba2\u662f\u5426\u70b9\u51fb\u4f60\u7684\u5e7f\u544aBanner\u53bb\u4f60\u7684\u7f51\u7ad9\u6d4f\u89c8\uff0c\u8fd8\u53d6\u51b3\u4e8e\u5f88\u591a\u56e0\u7d20\uff0c\u6bd4\u5982Banner\u7684\u8bbe\u8ba1\uff0c\u5ba2\u6237\u7684\u7f51\u7ad9\u7684\u5185\u5bb9\u7b49\u7b49\u3002<\/p><\/li>

              2. PTC(Pay to Click)\u70b9\u51fb\u8d5a\u94b1<\/p><\/li>

              3. surf\u51b2\u6d6a\uff0c\u5373\u4e0a\u7f51<\/p><\/li>

              4. b\/c = because<\/p><\/li>

              5. PO = Program Owner<\/p><\/li>

              6. plz = Please<\/p><\/li>

              7. addy = address<\/p><\/li>

              8. FYI = For Your Information<\/p><\/li>

              9. cmi = count me in<\/p><\/li>

              10. cmo = count me out<\/p><\/li>

              11. IMO = In My Opinion<\/p><\/li>

              12. IOW = In Other Words<\/p><\/li>

              13. ISO = In Search Of<\/p><\/li>

              14. BTW = By The Way<\/p><\/li>

              15. BRB = Be Right Back<\/p><\/li>

              16. BRT = Be Right There<\/p><\/li>

              17. IM = Instant Message<\/p><\/li>

              18. PM = Personal Message<\/p><\/li>

              19. LOL = Laughing Out Loud<\/p><\/li>

              20. LMAO = Laughing My A** Off<\/p><\/li>

              21. LMFAO = Laughing My Fcking A** Off<\/p><\/li>

              22. ROTFLMAO = Rolling On The Floor Laughing My A** Off<\/p><\/li>

              23. ROTFLMFAO = Rolling On The Floor Laughing My F*cking A** Off<\/p><\/li>

              24. SLMAO = Still Laughing My A** Off<\/p><\/li>

              25. Peeps = People<\/p><\/li>

              26. 2QT2BSTR8 = Too Cute To Be Straight<\/p><\/li>

              27. NPA = New Program Alert<\/p><\/li>

              28. WM = Web Master<\/p><\/li>

              29. bank wire \u94f6\u884c\u6c47\u6b3e<\/p><\/li>

              30. TOS = Terms of Service<\/p><\/li>

              31. FAQ = Frequently Asked Questions<\/p><\/li>

              32. IMHO = In My Humble Opinion<\/p><\/li>

              33. AFAIK = As Far As I Know<\/p><\/li>

              34. PBUH = Peace Be Upon Him<\/p><\/li>

              35. SO = Significant Other<\/p><\/li>

              36. GF = GirlFriend<\/p><\/li>

              37. W8 = wait<\/p><\/li>

              38. U = you<\/p><\/li>

              39. AD views \u5e7f\u544a\u6d4f\u89c8\u6570\uff0c\u7f51\u5e45\u5e7f\u544a\u88ab\u7528\u6237\u4e0b\u8f7d\u3001\u663e\u793a\u7684\u6b21\u6570\uff0c\u7b49\u540c\u4e8eimpression\u3002<\/p><\/li>

              40. Advertisement Management \u5e7f\u544a\u7ba1\u7406\uff0c\u5229\u7528\u7279\u5b9a\u7684\u7cfb\u7edf\u7ba1\u7406\u7f51\u9875\u6216\u5e7f\u544a\u7f51\u7edc\u63ea\u53d1\u7684\u7f51\u5e45\u5e7f\u544a\uff0c\u540c\u65f6\u63d0\u4f9b\u5373\u7684\u663e\u793a\u6570\u3001\u70b9\u51fb\u6570\u7edf\u8ba1\uff0c\u9ad8\u7ea7\u7684\u5e7f\u544a\u7ba1\u7406\u7cfb\u7edf\u8fd8\u80fd\u6839\u636e\u8bbf\u95ee\u8005\u7684\u7279\u70b9\u548c\u65f6\u95f4\u9009\u62e9\u51fa\u73b0\u4e0d\u540c\u7684\u7f51\u5e45\u5e7f\u544a\u3002<\/p><\/li>

              41. Banner \u7f51\u5e45\u5e7f\u544a<\/p><\/li><\/ol>

                \u6807\u51c6GIF\u683c\u5f0f\u4ee5\u5916\u7684\u7f51\u5e45\u5e7f\u544a\u79f0\u4e3aRich Media Banner<\/p>

                1. C\/I Ratio(Click-through to impression ration) \u70b9\u51fb\u4e0e\u663e\u793a\u7684\u6bd4\u7387<\/p><\/li>

                2. Click Ratio \u70b9\u51fb\u7387\uff0c\u5982\u679c\u8be5\u7f51\u9875\u51fa\u73b0\u4e86\u4e00\u4e07\u6b21\uff0c\u800c\u7f51\u9875\u4e0a\u7684\u5e7f\u544a\u70b9\u51fb\u6b21\u6570\u4e3a500\u6b21\uff0c\u5219\u70b9\u51fb\u7387\u4e3a5%\u3002<\/p><\/li>

                3. Click Through \u70b9\u51fb\u67d0\u4e00\u94fe\u63a5\u7684\u884c\u4e3a<\/p><\/li>

                4. Co-Brand \u5171\u540c\u6807\u5fd7\/\u5546\u6807\uff0c\u6709\u65f6\u8054\u76df\u6210\u5458\u4e4b\u95f4\u53ef\u4ee5\u5c06\u81ea\u5df1\u7684\u6807\u5fd7\u548c\u5546\u6807\u653e\u5728\u6846\u67b6\u9876\u90e8\u9875\u9762\u4e2d\uff0c\u4ee5\u4fbf\u8bbf\u95ee\u8005\u6d4f\u89c8\u5176\u7f51\u9875\u3002<\/p><\/li>

                5. Commission \u4f63\u91d1\uff0c\u53c2\u52a0\u8054\u76df\u7a0b\u5e8f\u6240\u53d6\u5f97\u7684\u6536\u5165\uff0c\u8054\u76df\u6210\u5458\u53ef\u4ece\u8054\u76df\u7ad9\u70b9\u4ecb\u7ecd\u7684\u8bbf\u5ba2\u7684\u9500\u552e\u6536\u5165\u4e2d\u63d0\u6210\uff0c\u8fd9\u4e2a\u4f63\u91d1\u53ef\u80fd\u662f\u8d2d\u4e70\u6216\u6d3b\u52a8\u7684\u56fa\u5b9a\u8d39\u7387\u3002<\/p><\/li>

                6. charge \u624b\u7eed\u8d39<\/p><\/li>

                7. bonus \u7ea2\u5305\uff0c\u7ea2\u5229\uff0c\u82b1\u7ea2\uff0c\u5956\u52b1<\/p><\/li>

                8. money order \u6c47\u7968<\/p><\/li>

                9. Hosting\/Hosted \u6bcf\u5f53\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u65f6\u8fdb\u5165\u4e00\u4e2a\u7f51\u7ad9\u7684\u9875\u9762\uff0c\u8be5\u9875\u9762\u7684\u56fe\u50cf\u548cHTML\u6587\u6863\u7531\u7f51\u7ad9\u670d\u52a1\u5668\u63d0\u4f9b\uff0c\u5f53\u8c03\u7528\u8be5\u94fe\u63a5\u65f6\uff0c\u8fd9\u4e9b\u56fe\u50cf\u548c\u5176\u4ed6\u90e8\u4ef6\u5c31\u7531\u670d\u52a1\u5668\u5b58\u50a8\u3002<\/p><\/li>

                10. Impression \u6295\u653e\u6b21\u6570\uff0c\u7f51\u9875\u88ab\u8bbf\u95ee\u7684\u6b21\u6570\u3002<\/p><\/li>

                11. Lead \u5f15\u5bfc\uff0c\u7528\u6237\u5728\u5e7f\u544a\u5546\u7f51\u7ad9\u4e0a\u6ce8\u518c\u3001\u52a0\u5165\u6216\u4e0b\u8f7d<\/p><\/li>

                12. O\/C Ratio \u70b9\u51fb\u4e0e\u5b9a\u8d2d\u7684\u6bd4\u7387\uff0c\u5b9e\u9645\u70b9\u51fb\u6570\u4e0e\u5546\u4eba\u7f51\u7ad9\u5b9a\u8d2d\u6b21\u6570\u7684\u6bd4\u7387\u3002<\/p><\/li>

                13. Pay-For-Performance \u884c\u52a8\u4ed8\u4ed8\uff0c\u7f51\u7ad9\u8bbf\u5ba2\u91c7\u53d6\u67d0\u4e00\u884c\u52a8\u800c\u53d6\u5f97\u4ed8\u6b3e<\/p><\/li>

                14. Pay-per-Click \u6bcf\u70b9\u51fb\u652f\u4ed8\u989d<\/p><\/li>

                15. Pay-per-Impression \u6bcf\u663e\u793a\u652f\u4ed8\u989d<\/p><\/li>

                16. Pay-per-Lead \u5e7f\u544a\u5546\u5bf9\u6bcf\u4e00\u4f4d\u4ecb\u7ecd\u5230\u8be5\u7f51\u7ad9\u7684\u5408\u683c\u6ce8\u518c\u8bbf\u5ba2\u7684\u7f51\u7ad9\uff0c\u6309\u56fa\u5b9a\u8d39\u7387\u652f\u4ed8\u7684\u8d39\u7528\u7ed3\u6784<\/p><\/li>

                17. Pay-per-Sale \u5e7f\u544a\u5546\u5bf9\u6bcf\u4e00\u4f4d\u4ecb\u7ecd\u5230\u8be5\u7f51\u7ad9\u7684\u8fdb\u884c\u6d88\u8d39\u7684\u7f51\u7ad9\uff0c\u6309\u4ea7\u54c1\u6216\u670d\u52a1\u9500\u552e\u6536\u5165\u7684\u767e\u5206\u6bd4\u652f\u4ed8\u7684\u8d39\u7528\u7ed3\u6784<\/p><\/li>

                18. Portal Page \u70b9\u51fb\u5e7f\u544a\u540e\u8fde\u5230\u7684\u9875\u9762\uff0c \u901a\u5e38\u662f\u9488\u5bf9\u5e7f\u544a\u5185\u5bb9\u91cd\u65b0\u8bbe\u8ba1\u7684\u9875\u9762\u3002<\/p><\/li>

                19. Return Days \u8fd4\u56de\u5929\u6570\uff0c\u7528\u6237\u7b2c\u4e00\u6b21\u8bbf\u95ee\u548c\u4e0b\u4e00\u6b21\u8bbf\u95ee\u5546\u4eba\u7ad9\u70b9\u7684\u5929\u6570\u3002<\/p><\/li>

                20. Storefront \u5e97\u9762\uff0c\u7528\u4e8e\u663e\u793a\u65b0\u4ea7\u54c1\u6216\u7279\u6b8a\u4ea7\u54c1\u7684\u5b9a\u5236\u9875\u9762\u3002<\/p><\/li>

                21. Sub-Affiliates \u8054\u76df\u5206\u7ad9\u70b9\uff0c\u7528\u4e00\u4e2a\u5e10\u6237\u7ef4\u62a4\u4e00\u4e2a\u4ee5\u4e0a\u7684\u7ad9\u70b9\uff0c\u4e3b\u8981\u7ad9\u70b9\u4e3a\u8054\u76df\u7ad9\u70b9\uff0c\u5176\u4ed6\u7ad9\u70b9\u4e3a\u8054\u76df\u5206\u7ad9\u70b9\u3002<\/p><\/li>

                22. deposit \u5b58\u5165<\/p><\/li>

                23. withdraw \u53d6\u51fa<\/p><\/li>

                24. refund \u8fd4\u8fd8\uff0c\u62a5\u9500<\/p><\/li>

                25. compensation \u8865\u507f<\/p><\/li>

                26. rate \u6bd4\u7387<\/p><\/li>

                27. exchange \u5151\u6362<\/p><\/li>

                28. interest \u5229\u606f<\/p><\/li>

                29. principle \u672c\u91d1<\/p><\/li>

                30. investment \u6295\u8d44<\/p><\/li>

                31. account \u5e10\u6237<\/p><\/li>

                32. PPC\uff0c\u5c31\u662f\u6309\u70b9\u51fb\u4ed8\u8d39\uff0c\u5927\u5bb6\u53ef\u4ee5\u7406\u89e3\u6210\u56fd\u5185\u7684\u767e\u5ea6\u7ade\u4ef7\u3002\u6bcf\u4e00\u4e2a\u70b9\u51fb\u6211\u4eec\u5e7f\u544a\u7684\u7528\u6237\uff0c\u6211\u4eec\u90fd\u5f97\u4ed8\u4e00\u5b9a\u7684\u8d39\u7528\uff1b<\/p><\/li>

                33. Social Network\uff0c\u56fd\u5185\u76ee\u524d\u8c8c\u4f3c\u5c31\u662f\u4eba\u4eba\u7f51\u6709\u8fd9\u79cd\u5e7f\u544a\uff0c\u56fd\u5916\u7684\uff0c\u4e3b\u6d41\u6709Facebook\u548cPOF\uff0c\u5c31\u662f\u5728\u4e00\u4e2a\u793e\u533a\u91cc\u520a\u767b\u6211\u4eec\u7684\u5e7f\u544a\uff0c\u4e00\u822c\u6709PPC\u548cCPM\uff08\u6309\u4e00\u5343\u6b21\u5c55\u793a\u4ed8\u8d39\uff09\u4e24\u79cd\u5f62\u5f0f\uff1b<\/p><\/li>

                34. Display\uff0c\u4e70\u522b\u4eba\u7f51\u7ad9\u7684\u5e7f\u544a\u4f4d\uff0c\u4ee5BANNER\u7684\u5f62\u5f0f\u4e3a\u4e3b\uff0c\u4e00\u822c\u662f\u6309CPM\u5f62\u5f0f\u4ed8\u8d39\uff1b<\/p><\/li>

                35. PPV\uff0c\u5f39\u7a97\u5e7f\u544a\uff0c\u8fd9\u79cd\u5f39\u7a97\u8ddf\u56fd\u5185\u7684\u5f39\u7a97\u6bd4\u8f83\u4e0d\u4e00\u6837\uff0c\u901a\u8fc7PPV\u7684\u8054\u76df\u6211\u4eec\u53ef\u4ee5TARGET\u7528\u6237\u5728\u6253\u5f00\u7279\u5b9a\u7684URL\u624d\u4f1a\u5f39\u51fa\u6211\u4eec\u7684\u5e7f\u544a\u3002<\/p><\/li>

                36. \u5e7f\u544a\u8054\u76df\uff08Affiliate Network\u3001CPA Network\uff09<\/p><\/li><\/ol>

                  \u5e7f\u544a\u8054\u76df\u662f\u4e00\u4e2a\u5e73\u53f0\uff0c\u662f\u4e00\u9053\u6865\u6881\uff0c\u4ed6\u4eec\u7684\u5b58\u5728\u5c31\u662f\u4e3a\u4e86\u5e2e\u52a9\u5e7f\u544a\u4e3b\u520a\u767b\u5728\u7ebf\u5e7f\u544a\uff0c\u800c\u5e7f\u544a\u8054\u76df\u672c\u8eab\u4e0d\u4f1a\u5e2e\u5e7f\u544a\u4e3b\u8fdb\u884c\u4efb\u4f55\u63a8\u5e7f\uff0c\u800c\u662f\u628a\u5e7f\u544a\u63a8\u5e7f\u4ea4\u7ed9Affiliate\u53bb\u64cd\u4f5c\uff0c\u4ece\u800c\u8d5a\u53d6\u5dee\u4ef7\uff1b<\/p>

                  1. \u5e7f\u544a\u5546\uff08Merchant\u3001Advertiser\uff09<\/p><\/li><\/ol>

                    \u5e7f\u544a\u5546\u5c31\u662f\u4ece\u5e7f\u544a\u8054\u76df\u91cc\uff0c\u6295\u653e\u5e7f\u544a\u7684\u5546\u5bb6\uff1b<\/p>

                    1. \u53d1\u5e03\u8005\uff08Affiliate\u3001Publisher\uff09<\/p><\/li><\/ol>

                      \u53d1\u5e03\u8005\u5c31\u662f\u4ece\u5e7f\u544a\u8054\u76df\u91cc\uff0c\u9009\u53d6\u5e7f\u544a\u5546\u7684\u5e7f\u544a\u53bb\u63a8\u5e7f\uff0c\u4ece\u800c\u8d5a\u53d6\u4f63\u91d1\uff1b<\/p>

                      1. \u6d41\u91cf\u8054\u76df\uff08Traffic Network\u3001AD Network\uff09<\/p><\/li><\/ol>

                        \u8fd9\u79cd\u8054\u76df\uff0c\u4ed6\u4eec\u4ee5\u5356\u6d41\u91cf\u4e3a\u4e3b\uff0c\u4ed6\u4eec\u5356\u7684\u53ef\u80fd\u662f\u81ea\u5bb6\u7684\u6d41\u91cf\uff08SELF SERVE)\uff0c\u4f8b\u5982Facebook\uff0cPOF\uff0cPPV\u7b49\uff1b\u4e5f\u6709\u53ef\u80fd\u662f\u5012\u5356\u522b\u4eba\u7684\u6d41\u91cf\uff0c\u4f8b\u5982Google Adwords\u7684\u5185\u5bb9\u5e7f\u544a\uff0c\u4e5f\u53ef\u4ee5\u53c2\u7167\u56fd\u5185\u7684\u963f\u91cc\u5988\u5988\uff1b<\/p>

                        1. ROI \u2013 Return of investment -\u6295\u8d44\u56de\u62a5\u7387<\/p><\/li>

                        2. \u6211\u4eec\u505a\u6b63\u89c4\uff0c\u6700\u770b\u91cd\u5c31\u662f\u8fd9\u4e2a\uff0c\u5047\u5982\u6211\u4eec\u5728A\u5e7f\u544a\u6295\u516510\u5200\uff0c\u4ea7\u51fa15\u5200\uff0c\u90a3\u4e48ROI\u5c31\u662f50%\uff1b\u540c\u7406\uff0c\u5982\u679c\u4ea7\u51fa5\u5200\uff0cROI\u662f-50%<\/p><\/li>

                        3. CTR \u2013 Click Thru Rate \u2013 \u70b9\u51fb\u7387<\/p><\/li><\/ol>

                          \u4f8b\u5982100\u4e2a\u4eba\u770b\u4e86\u4f60\u7684\u5e7f\u544a\uff0c3\u4e2a\u4eba\u70b9\u51fb\u4e86\uff0c\u90a3\u4e48\u4f60\u7684\u70b9\u51fb\u7387\u662f3%\uff1b\u5728\u5927\u591a\u6570\u6709PPC\u6a21\u5f0f\u7684\u5e73\u53f0\uff08BING,ADWORDS,FACEBOOK)\uff0c\u4f60\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u8d8a\u9ad8\uff0c\u4f60\u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528\u5c31\u8d8a\u4f4e\uff1b<\/p>

                          1. Campaign \u2013 \u5e7f\u544a\u6d3b\u52a8\u6d41\u91cf\u5e73\u53f0\u91cc\uff0ccampaign\u53ef\u4ee5\u7406\u89e3\u6210\u5e7f\u544a\u7ec4\u7684\u610f\u601d\uff0c\u4e00\u4e2acampaign\u4e0b\u53ef\u4ee5\u6709\u591a\u4e2aCreative\uff08\u5e7f\u544a\u6837\u5f0f\uff09\u3002<\/p><\/li>

                          2. Creative \u2013 \u5e7f\u544a\u6837\u5f0f<\/p><\/li><\/ol>

                            \u5c31\u662f\u4f60\u7ed9\u7528\u6237\u770b\u5230\u7684\u5e7f\u544a\u6837\u5f0f\uff0c\u6216\u8005\u6307\u67d0\u4e2acampaign\u4e0b\u7684\u4e00\u4e2a\u5b50\u5e7f\u544a\uff0c\u6bcf\u4e2a\u5e73\u53f0\u7684creative\u90fd\u4e0d\u4e00\u6837\uff0c\u50cfpof\u548cfb\u662f\u4ee5\u56fe\u7247+\u6587\u5b57\u7684\u5e7f\u544a\u6837\u5f0f\uff1bPPC\u4e2d\uff0c\u6211\u4eec\u7684text ad\u5c31\u662f\u6211\u4eec\u7684creative\uff1bDisplay\u7684\u8bdd\uff0cbanner\u5c31\u662f\u6211\u4eec\u7684creative\u3002<\/p>

                            1. CTA \u2013 CALL TO ACTION \u2013 \u547c\u5401\u884c\u52a8<\/p><\/li><\/ol>

                              CTA\u5c31\u662f\u4e00\u4e9b\u7c7b\u4f3c\u201djoin now\u201c \u201dclick here\u201c \u201dstart today\u201c \u201dcountinue\u201c \u7b49LP\u6216\u8005creative\u4e0a\uff0c\u589e\u52a0\u7528\u6237\u70b9\u51fb\u548c\u8f6c\u6362\u51e0\u7387\u7684\u5e7f\u544a\u8bed\uff0c\u5e38\u89c1\u4e8e\u4e00\u4e9bLP\u4e0a\u7684BUTTON\u70b9\u51fb\u6309\u94ae\uff1b<\/p>

                              1. Pixel \u2013 \u8f6c\u6362\u56fe\u7d20Pixel\u6211\u4eec\u7528\u4e8e\u653e\u5728\u8054\u76df\u540e\u53f0\u5bf9\u5e94\u7684\u5e7f\u544a\u91cc<\/p><\/li><\/ol>

                                pixel\u4e00\u822c\u4ece\u6211\u4eec\u7684\u8ffd\u8e2a\u5de5\u5177\uff08tracking202\u6216\u8005cpvlab\uff09\u91cc\u63d0\u53d6\uff0c\u7136\u540e\u653e\u5230\u8054\u76df\u540e\u53f0\u53bb\u3002\u8fd9\u6837\u8ffd\u8e2a\u5de5\u5177\u624d\u80fd\u51c6\u786e\u7edf\u8ba1\u51fa\u54ea\u91cc\u6765\u7684\u6d41\u91cf\u5e26\u6765\u8f6c\u6362\u3002<\/p>

                                1. LP \u2013 LANDER \u2013 LANDING PAGE –<\/p><\/li><\/ol>

                                  \u5f15\u5bfc\u9875\u7528\u4e8e\u589e\u52a0\u8f6c\u6362\uff0c\u662f\u7528\u6237\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u540e\u548c\u5230\u5e7f\u544a\u5546\u9875\u9762\u4e4b\u95f4\u7684\u4e00\u4e2a\u6865\u6881\uff0c\u7edd\u5927\u90e8\u5206\u60c5\u51b5\u4e0b\uff0cLP\u53ef\u4ee5\u589e\u52a0\u6211\u4eec\u7684\u76c8\u5229\u3002<\/p>

                                  1. CPA \u2013 COST PER ACTION \u2013 \u6309\u884c\u52a8\u4ed8\u8d39<\/p><\/li><\/ol>

                                    CPA\u662f\u76ee\u524dAFFILIATE MARKETING\u4e3b\u8981\u7684\u5f62\u5f0f\u4e4b\u4e00\uff0c\u5f53\u7528\u6237\u5b8c\u5168\u5e7f\u544a\u5546\u8981\u6c42\u7684\u884c\u52a8\uff0c\u4f60\u5c31\u4f1a\u83b7\u5f97\u4f63\u91d1\u3002<\/p>

                                    \u4f46\u662fCPA\u7684\u6a21\u5f0f\uff0c\u5e7f\u544a\u5546\u4f1a\u5728\u4e4e\u4f60\u7684\u63a8\u5e7f\u8d28\u91cf\uff0c\u5982\u679c\u4f60\u5e26\u8fc7\u53bb\u4e00\u5b9a\u7684\u8f6c\u6362\u540e\uff0c\u5e7f\u544a\u5546\u65e0\u6cd5\u4ece\u4f60\u7684\u8f6c\u6362\u76c8\u5229\u7684\u8bdd\uff0c\u90a3\u4e48\u4f60\u5c31\u4f1a\u9762\u4e34\u88ab\u5e7f\u544a\u5546\u8981\u6c42\u4f60\u505c\u6b62\u63a8\u5e7f\u7684\u5c40\u9762\uff1b<\/p>

                                    1. CPL \u2013 Cost Per Lead \u2013 \u6309\u5f15\u5bfc\u4ed8\u8d39<\/p><\/li><\/ol>

                                      \u8fd9\u79cd\u5176\u5b9e\u548c\u5e02\u9762\u4e0a\u5927\u90e8\u5206CPA\u90fd\u5dee\u4e0d\u591a\u5f62\u5f0f\uff0c\u4f46\u662fCPL\u7684\u8bdd\uff0c\u5927\u90e8\u5206\u65f6\u5019\u5e7f\u544a\u5546\u53ea\u8981\u6c42\u6709\u6548\u7684\u6ce8\u518c\uff0c\u5bf9\u8f6c\u6362\u7684\u8d28\u91cf\u8981\u6c42\u504f\u4f4e\u751a\u81f3\u65e0\uff1b<\/p>

                                      1. Revenue Share \u2013 \u6536\u5165\u5206\u6210<\/p><\/li><\/ol>

                                        \u8fd9\u79cd\u662f\uff0c\u4f60\u5e26\u8fc7\u53bb\u7684\u7528\u6237\uff0c\u7ed9\u5e7f\u544a\u5546\u5e26\u6765\u591a\u5c11\u6536\u5165\uff0c\u5e7f\u544a\u5546\u5c31\u5206\u6210\u591a\u5c11\u7ed9\u4f60\u3002\u5e38\u89c1\u4e8eDUBO\u7c7b\u548cCHENGREN\u7c7b\u5e7f\u544a\uff0c\u8fd9\u79cd\u6a21\u5f0f\u4f60\u53ef\u4ee5\u62ff\u5230\u591a\u6b21\u5206\u6210\uff1b<\/p>

                                        1. Split test \u2013 \u8f6e\u6362\u6d4b\u8bd5<\/p><\/li><\/ol>

                                          \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4f60\u67092\u4e2aLP\uff0c\u7528\u6237\u8bbf\u95ee\u7684\u65f6\u5019\uff0c50%\u5230LP 1\uff0c50%\u5230LP 2\uff0c\u90a3\u4e48\u4f60\u53ef\u4ee5\u6d4b\u8bd5\u5f97\u51fa\u54ea\u4e2aLP\u7684\u8f6c\u6362\u7387\u9ad8\u4e00\u70b9\uff1b\u540c\u7406\uff0c\u4e5f\u53ef\u4ee5\u540c\u4e00\u4e2aLP\uff0c50\/50\u51e0\u7387\u52302\u4e2a\u4e0d\u540c\u7684offer\uff0c\u6765\u6d4b\u8bd5\u54ea\u4e2aoffer\u7684\u8f6c\u6362\u7387\u9ad8\u4e00\u70b9\u3002<\/p>

                                          1. EPC\uff08Earning per Click\uff09:EPC=\u603b\u6536\u76ca\/\u70b9\u51fb\u6b21\u6570\u3002CTR\uff08Click through Rate\uff09:\u70b9\u51fb\u6b21\u6570\/\u5c55\u793a X100%\uff0c\u4f8b\u5982\uff0c25000 \u6b21\u5c55\u793a\u4e2d\u670950 \u4e2a\u4eba\u70b9\u51fb=0.20%CTR\u3002\u8fd9\u79cd\u9002\u7528\u4e8e\u6a2a\u5e45 CTR\uff08Banner CTR\uff09\u548c\u7740\u9646\u9875 CTR\uff08Landing Page CTR\uff09\u3002<\/p><\/li>

                                          2. eCPM(Effective Cost per Thousand):\u516c\u5f0f\u662f-\u603b\u6536\u76ca\/\u5c55\u793a\u6b21\u6570 X1000=eCPM\uff0c\u5373\u6bcf\u5343\u6b21\u5c55\u793a\u4f60\u7684\u6536\u76ca\u3002<\/p><\/li>

                                          3. CPA(Cost Per Action) \uff1a\u6bcf\u884c\u52a8\u6210\u672c<\/p><\/li><\/ol>

                                            CPA\u8ba1\u4ef7\u65b9\u5f0f\u662f\u6307\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295\u653e\u91cf\u3002CPA\u7684\u8ba1\u4ef7\u65b9\u5f0f\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\u6709\u4e00\u5b9a\u7684\u98ce\u9669\uff0c\u4f46\u82e5\u5e7f\u544a\u6295\u653e\u6210\u529f\uff0c\u5176\u6536\u76ca\u4e5f\u6bd4CPM\u7684\u8ba1\u4ef7\u65b9\u5f0f\u8981\u5927\u5f97\u591a\u3002\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5f53\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\uff0c\u94fe\u63a5\u5e7f\u544a\u4e3b\u7f51\u9875\u540e\uff0c\u624d\u6309\u70b9\u51fb\u6b21\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>

                                            1. eCPA\uff08Effective Cost per Action\uff09:\u5e7f\u544a\u5c55\u793a\u540e\u5b9e\u9645\u6bcf\u6b21 lead \u6216 sale \u7684\u82b1\u8d39<\/p><\/li><\/ol>

                                              \u5982\u679c\u4f60\u6b63\u4f7f\u7528\u4e00\u4e2a\u56fa\u5b9a\u7684\u8ffd\u8e2a\u529e\u6cd5\uff0c\u5b83\u4f1a\u81ea\u52a8\u5730\u8ba1\u7b97\u5927\u591a\u6570\u8fd9\u4e9b\u6307\u6807\u3002\u4f60\u7684\u7ec8\u6781\u76ee\u6807\u662f\u5f97\u5230\u4e00\u4e2a\u9ad8\u7684\u6a2a\u5e45 CTR \u548c\u7740\u9646\u9875 CTR\uff0c\u4ee5\u53ca\u9ad8\u7684 CR\uff0c\u5982\u679c\u4f60\u6709\u4e86\u9ad8\u7684\u6a2a\u5e45 CTR \u548c\u7740\u9646\u9875 CTR\uff0c\u5374\u6ca1\u6709\u9ad8\u7684 CR\uff0c\u8fd9\u65f6\u5c31\u9700\u8981 test\uff1a\u4f60\u8981 test \u51e0\u4e2a\u53d8\u91cf\u6765\u627e\u5230\u4e00\u4e2a\u80fd\u83b7\u5229\u7684\u6a21\u677f\u3002<\/p>

                                              Mobile affiliate marketing \u672f\u8bed\u4e0e\u4e3b\u6d41\u7684 marketing \u4e00\u81f4\u3002<\/p>

                                              1. SOI(Singel Opt In):\u4e00\u79cd\u9700\u8981\u8bbf\u5ba2\u8fdb\u5165\u5230 detail \u4e0d\u9700\u8981\u786e\u8ba4\u7684 offer\u3002\u5f53\u786e\u8ba4\u4e3a\u4e00\u6b21\u8f6c\u5316\u65f6\u4e5f\u6709\u53ef\u80fd\u9700\u8981\u5176\u5b83\u9886\u57df\u7684\u6570\u636e\u3002(SOI \u662f\u8868\u683c\u586b\u5199\u5b8c\u5c31\u7b97\u6fc0\u6d3b)<\/p><\/li>

                                              2. Double Opt In(DOI):\u4e00\u79cd\u4e0e SOI \u7c7b\u4f3c\u7684\uff0c\u4f46\u662f\u9700\u8981\u8bbf\u5ba2\u901a\u8fc7\u4ed6\u4eec\u5728\u90ae\u7bb1\u4e2d\u6536\u5230\u7684\u94fe\u63a5\u8fdb\u884c\u786e\u8ba4\u7684 offer\u3002(DOI \u662f\u8868\u683c\u586b\u5199\u5b8c\uff0c\u4f1a\u53d7\u5230\u90ae\u4ef6\uff0c\u70b9\u51fb\u91cc\u9762\u94fe\u63a5\u786e\u8ba4\u624d\u7b97\u6fc0\u6d3b)<\/p><\/li>

                                              3. Pay per Lead(PPL):\u4e00\u6b21\u6210\u529f\u7684 lead(SOI \u6216 DOI)\u6240\u5f97\u5230\u7684\u4f63\u91d1<\/p><\/li>

                                              4. Pay per sale(PPS):\u4e00\u6b21\u6210\u529f\u7684\u4ed8\u6b3e\u4ea4\u6613\u4f63\u91d1<\/p><\/li>

                                              5. Pay per Install(PPI):\u4e5f\u79f0 PPD(Pay per Download)\uff0c\u4e00\u6b21\u6210\u529f\u7684\u5b89\u88c5\/\u4e0b\u8f7d\u7684\u4f63\u91d1<\/p><\/li>

                                              6. Revenue Share(RevShare):\u5f53\u4e00\u4e2a\u7528\u6237\u53d8\u6210\u4e86\u4ed8\u8d39\u4f1a\u5458\u65f6\uff0c\u4f60\u80fd\u6301\u7eed\u83b7\u5f97\u4f63\u91d1\u6216\u8be5\u4f1a\u5458\u4ed8\u8d39\u4e00\u5b9a\u7684\u6bd4\u4f8b\u4f5c\u4e3a\u4f63\u91d1<\/p><\/li>

                                              7. Direct Linking:\u5c06\u4e00\u540d\u8bbf\u5ba2\u76f4\u63a5\u4ece\u4f60\u7684\u5e7f\u544a\u9875\u9762\u5e26\u5230 offer \u9875\u9762\u800c\u6ca1\u6709\u5176\u5b83\u4e2d\u95f4\u7f51\u9875\u7684\u94fe\u63a5<\/p><\/li>

                                              8. Self Serve Network:\u4e00\u79cd\u6388\u4e88\u4f60\u6743\u529b\u81ea\u4e3b\u8fdb\u884c\u5b9e\u65f6\u63a7\u5236 campaign \u7684\u8054\u76df\uff08network\uff09\u3002\u4f8b\u5982\uff0c\u5f00\u59cb\u6216\u6682\u505c campaigns \u548c\u6a2a\u5e45\u6765\u6311\u6574\u62a5\u4ef7\uff08Bids\uff09<\/p><\/li>

                                              9. Managed Buy:\u4e00\u79cd\u66ff\u4f60\u7ba1\u7406 campaign \u7684\u8054\u76df\u3002\u4f8b\u5982\uff0cmanaged buy \u4f1a\u6839\u636e\u4f60\u7684\u6307\u4ee4\u6682\u505c\u7136\u540e\u8c03\u6574\u62a5\u4ef7\uff0c\u901a\u5e38\u662f\u901a\u8fc7\u90ae\u4ef6\u64cd\u7eb5\u3002<\/p><\/li>

                                              10. Direct buy:\u76f4\u63a5\u4e0e\u7f51\u7ad9\u7684\u62e5\u6709\u8005\u8c08\u5224\u5e7f\u544a\u4ef7\u683c<\/p><\/li>

                                              11. AdServer:\u4e00\u4e2a\u66ff\u4e00\u4e2a\u6216\u591a\u4e2a\u7f51\u7ad9\u50a8\u5b58\u3001\u5faa\u73af\u3001\u7ef4\u62a4\u4ee5\u53ca\u5c55\u793a\u5e7f\u544a\u7684\u5e73\u53f0\uff0c\u4e5f\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7684\u6807\u51c6\u8ffd\u8e2a\u3001\u62a5\u544a\u7edf\u8ba1\u6570\u636e\u4ee5\u53ca\u5c55\u793a\u4f60\u7684\u5e7f\u544a\u3002<\/p><\/li>

                                              12. Impression:\u5c55\u793a\u6b21\u6570\uff0c\u5373\u9875\u9762\u52a0\u8f7d\u663e\u793a\u5e7f\u544a\u7684\u603b\u6b21\u6570\uff0c\u4f8b\u5982\uff0c\u4e00\u9875\u52a0\u8f7d\u6709\u4e00\u4e2a\u5e7f\u544a\u4f4d\uff0c\u5219\u79f0 1 Ad Impression,\u4e00\u9875\u52a0\u8f7d\u6709\u4e24\u4e2a\u5e7f\u544a\u4f4d\u5219\u79f0 2 Ad Impression from 1 Page Load<\/p><\/li>

                                              13. Insertion Order(I\/O):\u4e00\u4e2a\u89c4\u5b9a\u4e86 media buy \u7684\u65e5\u671f\u4e0e\u8303\u56f4\u7684\u6587\u6863<\/p><\/li>

                                              14. CPL(Cost Per Leads)\uff1a\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u591a\u5c11\u6765\u6536\u8d39<\/p><\/li><\/ol>

                                                \u5373\u6bcf\u6b21\u901a\u8fc7\u7279\u5b9a\u94fe\u63a5\uff0c\u6ce8\u518c\u6210\u529f\u540e\u4ed8\u8d39\u7684\u4e00\u4e2a\u5e38\u89c1\u5e7f\u544a\u6a21\u5f0f\u3002\u8fd9\u662f\u6211\u4eec\u901a\u5e38\u79f0\u8c13\u7684\u5f15\u5bfc\u6ce8\u518c\uff0c\u6bd4\u5982\u5f88\u4e45\u4e4b\u524d\u5f88\u706b\u7206\u7684\u201c\u4e9a\u6d32\u4ea4\u53cb\u8054\u76df\u201d\u3002<\/p>

                                                1. CPC(Cost Per Click\uff1bCost Per Thousand Click-Through) \uff1a\u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528<\/p><\/li><\/ol>

                                                  \u4ee5\u6bcf\u70b9\u51fb\u4e00\u6b21\u8ba1\u8d39\u3002\u8fd9\u6837\u7684\u65b9\u6cd5\u52a0\u4e0a\u70b9\u51fb\u7387\u9650\u5236\u53ef\u4ee5\u52a0\u5f3a\u4f5c\u5f0a\u7684\u96be\u5ea6\uff0c\u800c\u4e14\u662f\u5ba3\u4f20\u7f51\u7ad9\u7ad9\u70b9\u7684\u6700\u4f18\u65b9\u5f0f\u3002\u76ee\u524dGoogle Adsense\u5c31\u91c7\u7528\u6b64\u65b9\u5f0f\u3002<\/p>

                                                  1. CPS(Cost Per Sales)\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d<\/p><\/li><\/ol>

                                                    \u5373\u6839\u636e\u6bcf\u4e2a\u8ba2\u5355\/\u6bcf\u6b21\u4ea4\u6613\u6765\u6536\u8d39\u7684\u65b9\u5f0f\u3002\u7528\u6237\u6bcf\u6210\u529f\u8fbe\u6210\u4e00\u7b14\u4ea4\u6613\uff0c\u7f51\u7ad9\u4e3b\u53ef\u83b7\u5f97\u4f63\u91d1\u3002\u6bd4\u5982\u73b0\u5728\u6bd4\u8f83\u706b\u7206\u7684\u6dd8\u5b9d\u5ba2\u5c31\u662f\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5e94\u8be5\u8bf4\u5bf9\u4e8e\u56fd\u5185\u6765\u8bf4\uff0c\u8fd9\u4e5f\u662f\u6700\u9760\u8c31\u7684\u7f51\u7edc\u8425\u9500\u6a21\u5f0f\u4e86\u3002<\/p>

                                                    1. CPR(Cost Per Response)\uff1a \u6bcf\u56de\u5e94\u6210\u672c<\/p><\/li><\/ol>

                                                      \u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\u3001\u76f4\u63a5\u4e92\u52a8\u3001\u51c6\u786e\u8bb0\u5f55\u201d\u7684\u7279\u70b9\uff0c\u4f46\u662f\uff0c\u8fd9\u4e2a\u663e\u7136\u662f\u5c5e\u4e8e\u8f85\u52a9\u9500\u552e\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5b9e\u9645\u53ea\u8981\u4eae\u51fa\u540d\u5b57\u5c31\u5df2\u7ecf\u6709\u4e00\u534a\u6ee1\u8db3\u7684\u54c1\u724c\u5e7f\u544a\u8981\u6c42\uff0c\u5927\u6982\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4e88\u62d2\u7edd\uff0c\u56e0\u4e3a\u5f97\u5230\u5e7f\u544a\u8d39\u7684\u673a\u4f1a\u6bd4CPC\u8fd8\u8981\u6e3a\u832b\u3002<\/p>

                                                      1. CPP(Cost Per Purchase) \uff1a\u8d2d\u4e70\u6210\u672c<\/p><\/li><\/ol>

                                                        \u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\u5e76\u8fdb\u884c\u5728\u7ebf\u4ea4\u6613\u540e\uff0c\u624d\u6309\u9500\u552e\u7b14\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>

                                                        \u65e0\u8bba\u662fCPA\u8fd8\u662fCPP\uff0c\u5e7f\u544a\u4e3b\u90fd\u8981\u6c42\u53d1\u751f\u76ee\u6807\u6d88\u8d39\u8005\u7684\u201c\u70b9\u51fb\u201d\uff0c\u751a\u81f3\u8fdb\u4e00\u6b65\u5f62\u6210\u8d2d\u4e70\uff0c\u624d\u4e88\u4ed8\u8d39\uff1aCPM\u5219\u53ea\u8981\u6c42\u53d1\u751f\u201c\u76ee\u51fb\u201d(\u6216\u79f0\u201c\u5c55\u793a\u201d\u3001\u201c\u5370\u8c61\u201d)\uff0c\u5c31\u4ea7\u751f\u5e7f\u544a\u4ed8\u8d39\u3002<\/p>

                                                        \u8fd9\u4e9b\u7f51\u7edc\u5e7f\u544a\u8425\u9500\u5f62\u5f0f\u5f88\u591a\uff0c\u4f46\u5e76\u4e0d\u662f\u6240\u6709\u7684\u5f62\u5f0f\u90fd\u5408\u9002\uff0c\u6839\u636e\u7f51\u7ad9\u7684\u6d41\u91cf\uff0c\u5185\u5bb9\u5b9a\u4f4d\u6765\u9009\u62e9\u4e00\u4e2a\u6700\u5408\u9002\u7684\u65b9\u5f0f\u624d\u80fd\u8ba9\u7f51\u7edc\u8425\u9500\u5229\u76ca\u6700\u5927\u5316\uff0c\u76ee\u524d\u56fd\u5185\u8d5a\u7684\u5f88\u8f9b\u82e6\u4f46\u4e5f\u8d5a\u7684\u5f88\u53ef\u89c2\u7684\u662fCPS\u7c7b\u7684\u6dd8\u5b9d\u5ba2\uff0c\u53e6\u5916\u4e3a\u4e86\u4fdd\u8bc1\u5e7f\u544a\u4e3b\u7684\u5229\u76ca\uff0c\u5bf9\u4e8e\u6d41\u91cf\u5927\u7684\u7f51\u7ad9\u3001\u8bba\u575b\u7b49CPC\u4e5f\u662f\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>

                                                        1. CPI(Cost Per Install) : \u6309\u5b89\u88c5\u4ed8\u8d39<\/p><\/li><\/ol>

                                                          \u6bd4\u5982\u4ee5\u624b\u673aapp\u4e3a\u4f8b\uff0c\u6bcf\u4e00\u6b21\u5b89\u88c5\uff0c\u5e7f\u544a\u5546\u5c31\u8981\u4ed8\u94b1\uff0c\u800c\u4e14\u53ea\u8981\u8fd9app\u4e00\u76f4\u88c5\u7740\uff0c\u5e7f\u544a\u5546\u4e5f\u53ea\u4ed8\u8fd9\u4e00\u6b21\u94b1\uff0c\u5e76\u4e14\u53ea\u7ba1\u4f60\u88c5\u4e0d\u88c5\u4e0d\u7ba1\u4f60\u770b\u4e0d\u770b\u3002CPI\u7b97\u662f\u4e00\u79cd\u6bd4\u8f83\u6709\u6548\u7387\u7684\u6536\u8d39\u65b9\u5f0f\u3002<\/p>

                                                          1. CTA \u662f call to action \u7684\u7f29\u5199\uff0c\u610f\u5728\u8ba9\u76ee\u6807\u5ba2\u6237\u7acb\u5373\u91c7\u53d6\u88ab\u671f\u671b\u7684\u884c\u52a8\u3002<\/p><\/li><\/ol>

                                                            \u5f53\u7136\uff0c\u4f60\u7684\u5ba2\u6237\u4e0d\u4f1a\u968f\u968f\u4fbf\u4fbf\u7684\u770b\u5230\u4e00\u4e2a\u5e7f\u544a\u9875\u9762\/\u56fe\u7247\u5c31\u7acb\u5373\u70b9\u51fb\u8fc7\u53bb\uff0c\u597d\u7684CTA\u624d\u6709\u8fd9\u6837\u7684\u6548\u679c\uff0c\u5b83\u5fc5\u987b\u8bbe\u8ba1\u826f\u597d\u5e76\u4e14\u548c\u6574\u4e2a\u5e7f\u544a\u76f8\u5f97\u76ca\u5f70\uff0c\u7ed9\u7528\u6237\u4e00\u4e2a\u6781\u5176\u5438\u5f15\u4eba\u7684\u7406\u7531\u53bb\u8ddf\u968f\u7740CTA\u64cd\u4f5c\uff0c\u8ba9\u7528\u6237\u4e0d\u5047\u601d\u7d22\u7684\u60c5\u51b5\u4e0b\u5c31\u5b8c\u6210\u4e86\u4f60\u671f\u671b\u7684\u52a8\u4f5c\u3002<\/p>

                                                            <\/h1>

                                                            <\/p>

                                                            \u6b64\u6587\u7acb\u5373\u53d8\u73b0\u8d5a\u94b1\u79d8\u7c4d\uff1a<\/strong><\/p>

                                                            <\/p>

                                                            \u6b64\u6587\u662f\u6211\u4eec\u4e24\u4e07\u7684\u5e7f\u544a\u8054\u76df\u9ad8\u7ea7\u8bfe\u57f9\u8bad\u91cc\u7684\u5185\u5bb9\uff0c\u56e0\u4e3aAI\u7684\u5b58\u5728\uff0c\u6240\u4ee5\u53ef\u4ee5\u628a\u6240\u6709\u884c\u4e1a\u7684\u8d5a\u94b1\u65b9\u6cd5\u518d\u6765\u4e00\u6b21\u3002<\/p>

                                                            <\/p>

                                                            <\/p>

                                                            \u5404\u4f4d\u5982\u679c\u771f\u89c9\u5f97\u6b64\u6587\u6709\u5e2e\u52a9\uff0c\u9ebb\u70e6\u6765\u4e2a\u8bc4\u8bba\u5427\uff0c\u662f\u5bf9\u6211\u4eec\u7684\u5de5\u4f5c\u6700\u5927\u652f\u6301\uff0c\u672a\u6765\u4e5f\u4f1a\u7ed9\u5927\u5bb6\u66f4\u597d\u7684\u4fe1\u606f\u4e0e\u8d44\u8baf\uff01<\/p>

                                                            <\/p>

                                                            \u65b0\u624b\u5982\u679c\u6709\u56f0\u96be\u53ef\u4ee5\u591a\u770b\u770b\u6211\u4eec\u7684\u6587\u7ae0\u76ee\u5f55\uff0c\u8ba9\u4f60\u5efa\u7acb\u77e5\u8bc6\u4f53\u7cfb\u66f4\u52a0\u5bb9\u6613!<\/p>

                                                            \n

                                                            \u5bf9\u4e8e\u4e0d\u7518\u4e8e\u5c0f\u94b1\u60f3\u5feb\u901f\u8fdb\u9636\u7684\u670b\u53cb\u4eec<\/p>

                                                            \u4e0b\u9762\ud83d\udc47\u4e5f\u4e3a\u5927\u5bb6\u51c6\u5907\u4e86\u9ad8\u624b\u8fdb\u9636\u6559\u7a0b\ud83d\udc47\uff0c\u6b22\u8fce\u5fd7\u540c\u9053\u5408\u7684\u4eba\u52a0\u5165<\/p>

                                                            \u4e0d\u4ec5\u6709\u9ad8\u7ea7\u53d8\u73b0\u7bc7\uff0c\u800c\u4e14\u53ef\u4ee5\u52a0\u5165\u6211\u4eec\u7684\u4e92\u52a9\u7fa4\uff0c\u52a9\u6559\u4eb2\u81ea\u6307\u5bfc\uff0c\u5feb\u901f\u56de\u590d\u3002<\/p><\/div>

                                                            <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

                                                            \u505a\u8de8\u5883\uff0c\u6211\u4eec\u662f\u4e13\u4e1a\u7684\uff0c\u6587\u672b\u6709\u6211\u4eec\u7684\u9ad8\u7ea7\u53d8\u73b0\u793e\u7fa4, \u6b22\u8fce\u626b\u7801\u52a0\u5165 \u4ec0\u4e48\u662fBANNER\uff08\u6a2a\u5e45\u5e7f\u544a\uff09 \u653e\u7f6e\u5728\u7f51\u7ad9\u7684\u9875\u9762\u4e0a\u7528\u4e8e\u8868...<\/p>\n","protected":false},"author":1,"featured_media":632,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[31],"_links":{"self":[{"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/posts\/631"}],"collection":[{"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/comments?post=631"}],"version-history":[{"count":2,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/posts\/631\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/posts\/631\/revisions\/771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/media?parent=631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/categories?post=631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onehustle.io\/index.php\/wp-json\/wp\/v2\/tags?post=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}